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OceanX and the E-Commerce Subscription Wave

OceanX and the E-Commerce Subscription Wave

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Until recently, becoming a subscription provider was a big and expensive task. To get into the game, a vendor needed to build a subscription business model right next to its traditional businesses, so to speak, which typically involved building an e-commerce Web store and member site, organizing an online price list and catalog, and figuring out how to handle subscription business receipts, as well as shipping and dealing with returns. There’s more, too — like using analytics to understand the business and its relationship with customers.

Original source: http://www.ecommercetimes.com/story/85838.html?rss=1

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