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Beerwulf further expands in Europe

Beerwulf further expands in Europe

Beerwulf, a Heineken-owned startup that sells beer online, will expand to more countries in Europe. The company will expand to the same countries where home tap retailer The Sub is already active. Last month, Heineken consolidated The Sub and Beerwulf. Original source: https://ecommercenews.eu/beerwulf-further-expands-in-europe/

How to Get Smarter About Influencer Marketing

How to Get Smarter About Influencer Marketing

Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennial consumers have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, with an overwhelming amount of programmatic advertised content, marketers may find that PPC ads may not reach the desired performance levels. There is an urgent need to refocus marketing efforts in 2019. Original source: http://www.ecommercetimes.com/story/85965.html?rss=1

‘In Europe, Otto is only alternative to Amazon’

‘In Europe, Otto is only alternative to Amazon’

German ecommerce company Otto is the biggest competitor of Amazon, and the only European alternative to this American ecommerce giant. At least, that is what the former CEO and current chairman of the Otto Group supervisory board, Michael Otto, claims. Original source: https://ecommercenews.eu/in-europe-otto-is-only-alternative-to-amazon/

Philanthropy Is Good for Business

Philanthropy Is Good for Business

The other day Salesforce announced that it was integrating its philanthropic arm, the nonprofit Salesforce.org, into the larger organization, Salesforce.com. This makes a round trip for “the org” as it’s sometimes called. At its founding, Salesforce built its 1-1-1 model of philanthropy — donating 1 percent of its equity, product and employee time to communities around the world — into its core business. To date, Salesforce has donated more than 3.8 million hours of employee time and more than $260…

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DPD will deliver parcels by e-cargo bike this summer

DPD will deliver parcels by e-cargo bike this summer

Parcel delivery group DPD has partners with Electric Assisted Vehicles (EAV) to develop a lightweight four-wheel e-cargo bike. With these bikes, DPD will start delivering parcels to consumers in July later this year. Original source: https://ecommercenews.eu/dpd-will-deliver-parcels-by-e-cargo-bike-this-summer/

Picnic is already profitable in two German cities

Picnic is already profitable in two German cities

Picnic, the online-only supermarket from the Netherlands, launched its business in Germany one year ago. Now, the ecommerce company is already profitable in two German cities. In Mönchengladbach, the supermarket makes even more revenue than at the best location the Netherlands. Original source: https://ecommercenews.eu/picnic-is-already-profitable-in-two-german-cities/

Disruption Plus

Disruption Plus

There’s a chicken-and-egg issue with digital disruption. Making decisions based on numbers instead of gut instinct is recognized to be a superior approach in many situations, but before you can get to decision making, people have to be able to use things like artificial intelligence and machine learning. Humans are not naturals when it comes to numbers; thinking back to high school algebra is all it takes to convince most of us. Humans are really good at things like relationships…

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How SMBs Can Trade Stressful One-by-One Shipping for Streamlined Operations

How SMBs Can Trade Stressful One-by-One Shipping for Streamlined Operations

E-commerce continues to grow at an unprecedented pace. Total retail sales, excluding the sale of items not normally bought online — like fuel, automobiles, and food at restaurants — hit $3.628 trillion last year, up 3.9 percent year over year from $3.490 trillion. E-commerce accounted for a 14.3 percent share of that total, and 51.9 percent of all retail growth. That is substantial, and it has encouraged many people to take advantage of the booming opportunity. It can be difficult…

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Managing Sales Tax Complexities in Merchandise Returns

Managing Sales Tax Complexities in Merchandise Returns

As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers expect. Delivering that efficiency and convenience comes with operational intricacies that no longer can be managed manually. Customers expect an easy return process, and they use it to their advantage. Original source: http://www.ecommercetimes.com/story/85960.html?rss=1

Hackers Use Microsoft Help Desk to Pull Off Massive Email Breach

Hackers Use Microsoft Help Desk to Pull Off Massive Email Breach

Hackers piggybacked onto a Microsoft customer support portal between Jan. 1 and March 28 to gain access to the emails of noncorporate account holders on webmail services Microsoft manages, including MSN.com, Hotmail.com and Outlook.com. Microsoft has confirmed that a “limited” number of customers who use its Web service had their accounts compromised. However, as more details have surfaced, it appears the intrusion may have been more widespread than implied. The hackers got into the system by compromising a customer support…

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27% of top UK retailers don’t communicate during delivery

27% of top UK retailers don’t communicate during delivery

The largest online retailers in the United Kingdom aren’t so keen on communicating with shoppers during the delivery period. As a matter of fact, only four of the 100 largest online retailers in the country provide customers with personalized information about their order status, while 27 don’t communicate at all during delivery. Original source: https://ecommercenews.eu/27-of-top-uk-retailers-dont-communicate-during-delivery/

The Rise of Headless Commerce

The Rise of Headless Commerce

“Headless commerce” has become an e-commerce buzzword lately, but how can brands use it to their advantage? “In its most basic terms, ‘headless commerce’ refers to the decoupling of a website’s presentation layer — the front end — from its commerce and business logic/function layer — the back end,” said Meghan Stabler, VP of product marketing at BigCommerce. A headless commerce approach “helps a merchant support both the latest in technology and/or end-user devices and also build powerful, personalized and…

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iDeal of Sweden expands to 30 new markets

iDeal of Sweden expands to 30 new markets

iDeal of Sweden is expecting to double its revenue this year and is now investing heavily in its ecommerce operations. The smartphone accessories retailer has move to a new ecommerce platform and is ready to open business in over 30 new markets. Original source: https://ecommercenews.eu/ideal-of-sweden-expands-to-30-new-markets/

Social Media’s Next Act

Social Media’s Next Act

A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper in 2004 forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship. Paul Greenberg invented a cottage industry on social, and others followed. A lot…

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What Sellers Are Missing From CRM

What Sellers Are Missing From CRM

As the B2B buyer continues to evolve, B2B sellers have more solutions than ever in their technology stacks. From CRM, sales content and asset management, to sales enablement, LMS and more, these technologies have been adopted in order to stay ahead of the changing behavior of prospects. However, while the adopter of these solutions has good intentions and hopes to drive individual sales while increasing the team’s productivity, that is not always the outcome. Specifically, many sellers often are overwhelmed…

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How Polish B2B companies buy and sell online

How Polish B2B companies buy and sell online

About three in four business-to-business companies in Poland sell their products or services online. The majority of those retailers have been involved in ecommerce for over five years now, while half of Polish B2B companies also operate internationally. Original source: https://ecommercenews.eu/how-polish-b2b-companies-buy-and-sell-online/

SEO: How Important Is It to Make the First Page?

SEO: How Important Is It to Make the First Page?

In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough information, they still wanted to see what else might be available. Twenty percent said they usually found enough on the…

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Square launches Online Store solution in UK

Square launches Online Store solution in UK

Payments provider Square has announced the launch of Square Online Store for sellers in the United Kingdom. This allows small and medium-sized enterprises to sell both online as offline, with a free starter plan. Original source: https://ecommercenews.eu/square-launches-online-store-in-uk/

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